Transparency in Tea: A Manifesto

Connoisseurs Drive Growth

Connoisseurs in any industry drive innovation and growth. This is especially true in the world of tea. Simply by their discerning taste, connoisseurs play an important role in the marketing ground game—educating others, sharing their favorite teas with friends, and acting as influencers in real life and on social media. The key word here is discerning. Connoisseurs are captivated into action by…